Is Facebook having a crisis of confidence over all the bad news its algorithms a
Source: Natasha Lomas
Is Facebook having —
A) An existential crisis
B) An attack of conscience
C) A mid-life crisis
D) None of the above?
Answers in the comments, please. Additional suggestions also welcome.
I ask because Facebook is surveying users to ask whether they think it cares about them.
Yes, it is literally using the word “cares”.
The survey, which Facebook says is being pushed to “a small group of people”, includes questions probing for users’ strength of feeling about Facebook (positive or negative), before asking them to elaborate on why they feel that way.
One possible response here reads: “It does not protect my personal information.”
Another: “It does not give me control over what I see on Facebook and who sees what I post.”
A third: “It has too many advertisements.”
Other questions ask respondents to select from a list which items they think best show Facebook “cares” about them, and vice versa, with pre-filled responses here including privacy controls and data security; user support/offensive content reporting; News Feed; and messages/chat, to name a few.
One amusingly meta question asks users to qualify where exactly they are directing their negative and/or positive feelings: Facebook as a company, as an app/site, or Facebook as a collection of other humans (“Facebook users”).
It’s a teeny glimpse into the quasi-psychological burden of being the go-to user generated content platform cum social communication network for one billion+ people all over the planet.
I’ve embedded a gallery of screenshots of some of the survey questions below, if you’re curious to see the full lists, and what else Facebook is asking (and how it asks it) — at least covering what’s asked if you follow the path of responding with a negative to its initial question about whether it cares.
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