AI in the driver’s seat with the enterprise
Artificial intelligence will be a critical driver of U.S. economy. This package shows how three companies are using IBM’s Watson A.I. in innovative ways.
Source: Sharon Gaudin
GlaxoSmithKline is using Watson to better connect with customers. GSK is rolling out a Watson-based question-and-answer feature first for its Theraflu cold and flu medication, enabling customers to ask questions by voice or text through GSK's online ads.
Staples is testing a smart assistant device that looks like its Easy Button, but that customers can use to order products, track shipments and help with returns. Staples sees the Watson-fueled service as an aid to office managers by having the device handle the brunt of their ordering and delivery tracking, so they can work on other tasks.
1-800-Flowers sees A.I. as a means of making sense of an increasing flood of data, while answering customers’ questions, taking their orders and helping them feel more connected to their brand.